THE BEST DESIGN IS HONEST TO ITS FUNCTION AND CONSTRUCTION.
IT USES ALL TECHNOLOGICAL POTENTIAL AND THEN SOME.
THE BEST DESIGN TELLS A STORY TO THE HUMAN.
A MEANINGFUL STORY.
INFINITY DESIGN. Our pride lies within our ability to invent better futures and tell stories through design – to weave that extra little bit of magic into the everyday life of real people.
“Don’t be pushed by your problems. Be led by your dreams.”
Ralph Waldo Emerson
It’s important we understand what we’re designing, to whom, and most importantly, why we’re doing so. To gain this understanding, we observe. Better yet, we go out there and experience what end users are experiencing in the real world. Through this, we learn what needs to be accomplished and for which reasons. This knowledge and feeling translates into an essential design story, a guideline that will become the pivot point of all project decisions to follow.
Challenges won’t be overcome by the same kind of thinking that led to identifying them. This is why we embrace diversity and fun, and will never turn down an idea.
To come up with the right solution requires an open mind, some persistence and a lot of trials. We work by prototyping everything to quickly see if stuff works. This means putting out a lot of artwork, different mock-ups or sometimes just doodled sketches – and getting responses to them from the relevant audience. Getting hands-on early will save a lot of effort in the end, and a good mock-up will always help sell an idea.
Our team consists of passionate Industrial Designers and experienced Mechanical Engineers, all of whom share a collective sense of enjoyment and accomplishment through our work. Our network of prototyping and production suppliers delivers the quality and lead times to match any project expectations. Together, we strive to make every product count. In our designs, we not only connect with the end user, but we’re as efficient and honest as possible with the engineering side of things, too.
Products we’ve designed sell in the hundreds of thousands daily, and we have created 64 patents and awesome innovations that have won the hearts of millions of people and several iF and red dot awards.
We work in North America, China and Europe.