Branding: a new brand strategy and identity, implemented into graphics, layouts, marketing material and web.
Creating a strong and distinctive identity needs an insight
Tampuuri is a leading provider for real estate ERP software in Finland. It has started a major development project to make the software throughout user-friendly. In the coming years, there will also be a generation shift in the customers. During the research phase, we gain understanding of the company's business, industry, competitors, customers and the changing forces affecting them. The research also revealed current and future challenges and opportunities.
Tampuuri needed a new brand identity to strengthen it´s position and communicate with a new customer base but also help to clarify inner terms and constructions.
The created identity clarifies Tampuuri’s construction, mission, vision, brand promise and values that guide the company's daily operations. The new visual identity communicates Tampuuri's values: user orientation, experience, reliability, security and continuous development. It differentiates Tampuuri from the competitors with the modern and professional but also warm and humane look.
The logo represents continuity and an opening door welcoming the user to enter Tampuuri (tampuuri means a vestibule, hall in english).