moomin x drybags
Combining brands with licensing and creating a fresh design line.
Brand development: Brand Licensing, Brand identity creation, graphic design, marketing, print materials.
A common thing in drybags is that they look good on the shelf, but because of the poor quality they wear poorly as well. Caamoz went through multiple tests to find the correct material to withstand the wear & tear and look good after use.
“Brand Licensing is a great way of combining brilliant already known brands with new upcoming creators. Caamoz is a great example where the product meets a need, plus also brings something extra on the table.”
-Antti Eskeli, Head of Branding & Digital