A thorough research is the backbone for every project.

A substantial part of a coherent outcome is the basis. The research face is crucial for generating an outcome that fits the scope and answers the needs of today and tomorrow.

By studying the behaviours, offerings and demands, it is a step towards understanding the UX better.
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By understanding the customer's standing point and then backing the need up by a wide research we can guide the work and also find new potential paths.